com.pany
Client orientation is a programmatic part of the Brunner portfolio – even the very first order, which led to the founding of the company back in 1977, was a special edition: the chair for the University of Heidelberg, featuring a particular width, tailored specifically for student auditoriums. In the meantime, the family-owned company has developed more than 100 own series. And even the standard choice of materials, textures, colors and functional options is so comprehensive that nearly every client wish can be fulfilled. But still more is possible: because our products can be modified as needed, e.g. by means of cutouts, embossed logos or individual dimensions. And if it has to be exceptionally special, then we will develop entirely new models – exactly fitting the respective demands. “This is a particular competitive advantage for us”, emphasizes senior CEO Rolf Brunner. “Our production here is excellently equipped, and the best thing is that we can rely on highly motivated, very creative employees – who are keen on taking on such challenges.” Rolf Brunner refers to a total of 350 employees, and he knows each of them by name.
Variations in the standard product portfolio
Materials, textures, colors, finishes: for individual models, there is a great standard choice of upholstery and variation possibilities. Seat shells made from wood, lacquered, stained, upholstered, veneered, HPL coated or even made from plastic. Unbelievably numerous possibilities in the fabric and leather collection, hundreds of colors plus the current trend colors of the Colour Collection. And then there are the different models within the individual series. E.g. fina: this program features different frames and seat shells which can be combined with each other – thus variants for every area can be created. So there is the easy to clean fina for the café, the stable four-legged chair with a colorful plastic seat shell, just like the elegant fina with its swivel frame and upholstered seat for office and conference. With or without castors, with or without armrests, with or without weight mechanics ... the list of possibilities, even functional ones, is long.
Modify as needed:
If particularly individual versions are required, the existing products can also be modified according to the client’s wishes. E.g. by using special upholstery fabrics, by cutouts in the backrest, by incorporating the customer logo (cf. link picture gallery Modification). Or by changing the seat shell – like for our client SISS, in the “Centre Hospitalier Neuro-Psychiatrique Ettelbruck”: the rehab clinic’s ergotherapist had decided on the model tool but wished that the chair could offer her patients even more freedom of movement. “That’s one of our easier challenges”, explains Heiko Ehret of the Brunner development team. “Changes in width and height of the seatshell are something that we do pretty often, 2 or 3 cm are no problem at all. It’s a little bit more effort to adapt the entire frame, because then more employees are involved, and sometimes new safety and security tests are required.” But even that is no problem – in those cases, Heiko Ehret’s dynamic team will enlist more manpower from other departments as long as needed.
The entire Brunner development team is coordinated by Head of Technology Michael Hauser. His ok is needed for each special edition.
Specifically developing products
At Brunner, we are well prepared to tackle client-specific product development: in the joinery, in the upholstery and in the final manufacturing, there is one employee each responsible only for building models and special editions, who can draw up feasibility analyses and can act at once if needed. This is a special service that our client Lilly Pharma was happy to use: even while the building owner and the architect of the new company headquarters were still present on the Brunner premises, the model range was re-built according to the client’s wishes, appropriately upholstered, and they were able to take it with them as a “new” chair the same evening. For Thomas Hogenmüller, Head of the upholstery department and member of the development team, such an assignment is nearly part of a normal working day: “After a short dialogue with the client, so that we know their ideas, we will directly build a demonstration model.” This of course calls for a lot of experience and flexibility. Will there be a sewn or a pleated corner? Which material is the right one? And how high does the foam value need to be? In all these cases, the team always thinks about the entire series: “You can do a lot of things, but it must remain affordable.”















































